The concept of a collective identity refers to a set of individuals' sense of belonging to the group or collective. For the individual, the identity derived from the collective shapes a part of his or her personal identity. It is possible, at times, that this sense of belonging to a particular group will be so strong that it will trump other aspects of the person's personal identity. To put it another way, Collective Identity is the idea that through participating in social activities, individuals can gain a sense of belonging and in essence an "identity" that transcends the individual. Therein are the rewards and risks of Social Networking. One can derive great satisfaction and sometimes great risks from participating. Within a typical collective, agreement is often valued over debate, though even more often fierce battles may erupt.